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Snapchat stock loses $800 million after Rihanna responds to offensive ad

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Rihanna is the latest celebrity to send Snap’s stock sliding, Badgalriri tore into the app on Thursday for allowing an offensive ad to appear on its platform. Her remark sent Snap (SNAP)’s stock down nearly 4%, erasing nearly $800 million from its market value. Snap’s stock opened slightly down Friday.

The ad in question was for the mobile game “Would You Rather?,” and it presented users with two options: “Slap Rihanna” or “Punch Chris Brown.” Brown pleaded guilty in 2009 to beating Rihanna during an argument while they were dating.

Rihanna issued a statement on her Instagram account calling out Snap for the ad.

“Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!” the singer wrote. “I’d love to call it ignorance but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it.”

She added: “Shame on you.”

Snap issued a statement to CNN calling the ad “disgusting.”

“We are investigating how that happened so that we can make sure it never happens again,” the company said.

The incident highlights the dangers of self-service ad platforms, which lets companies buy and submit ads without human negotiation. Many social networks use this method. In its ad policy, Snap says ads submitted to the platform are “subject to our review and policy” and doesn’t allow content that depicts “excessive violence.”

Daniel Ives, chief strategy officer and head of technology research at GBH Insights, told CNN that it’s a big challenge for Snap.

“Social media platforms continue to have troubles with catching all offensive ads and content as we have seen from the likes of Facebook and Twitter,” Ives told CNN. “Snap dropped the ball on this ad.”

Ives added: “This is a make or break [year] for Snap and although we believe it’s heading in the right strategic direction, the Rihanna backlash and ad is another gut punch for this company to make sure they minimize the speed bumps ahead.”

Rihanna’s negative public statement comes just a few weeks after Kylie Jenner complained about Snap’s redesign.

“Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad,” Jenner tweeted, sending Snap’s down 6% and wiping $1.3 billion off the company’s market value. The new format triggered a petition, signed 1.2 million times, to get the original design back.

Snap responded by rolling out tabs for the Friends and Discover sections to quell user concern that its new look is too confusing.

The company also recently announced it is laying off about 120 engineers.

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Grindiin Records present the TALENT SHOW



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Grindiin Records Limited proudly announces WOW KIDDIES TALENT SHOW, a singing talent platform dedicated to discovering and celebrating talented kid singers. Angela Nneoma, the business Development and Relationship Team lead of Grindiin Records and G2M Creatives, explained that this is the maiden edition of Wow Kiddies Talent Search, focused on singing talents, wherein Children who are between the ages of 7 to 15 years, from all parts of Nigeria are eligible to participate and wow the world through their vocal dexterity. While parents and guardians with a child or who know talented children within the age range can register their wards who stand a chance to win up to N600,000.00 and other amazing prizes.

Speaking on participation modalities, Grindiin Records Media Relations Executive, Joseph Olugbenga explained that forms are free, and will be made available online in due course. Forms can be picked up at the Grindiin Records corporate office 8 Ajayi Street, Mende-Maryland, Lagos.

WOW KIDDIES TALENT SHOW is a trademark of Grindiin Records and organized in conjunction with “FireHits Studio” and G2M Creatives Ltd. Auditions commence 1st Of July, 2019.

For enquires, sponsorship and participation call Joseph on 07064209817, email: [email protected] and also follow @wowkiddiesng on all social media platforms

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Mogson Productions Presents The First Of It Kind TV Series In Africa, Dimeji (See Teaser)



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From the stable of Mogson Productions, DIMEJI is the first of its kind Series in Africa that shadows through the call of realism. The Series which is billed to run for the next six months will start from 20th April 2019 exclusively on Mogson TV
The series is already basking massive rave reviews from critics and pundits in the Movie industry. The series stars some of the finesse actors in the entertainment Industry. 
Subscription is exclusive and very cheap for such an amazing six month long run series. To subscribe use the link to see options. You also have access to enjoy other sensational movies on Mogson TV. 
Enjoy the Teaser below so you understand what you’re going into.

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Controversial New Novel “Diane’s Fantasy” Opens Debate On Enigmatic Writer, Emerald Lordsfame



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Lagos, Nigeria – 11th February 2019
She was a young multi-billionaire. At fourteen she became a sole heiress to her parents’ properties after their demise but like every other person, she had her fantasies, especially the kind of man she would love to spend her life with. At twenty, she fell in love with a poor guy named Rick who was the very opposite of her fantasy. And unfortunately, Diane was the opposite of Rick’s fantasy too but he loved her deeply. Emerald Lordsfame’s debut novel, Diane’s Fantasy, sheds light on this intriguing romance. It brings the deep force and struggle between love and fantasy into light.

It was published in January 2019 by leading publishers, Free-eBooks, Amazon and kobobooks. An appetizer of Diane’ Fantasy is on Free-ebooks.

Inspired by her thoughts and inquisitive mind, and the world around her, novelist Emerald Lordsfame, decided to tackle the haziness in what we want and what we get i.e. fantasy and love. “I have always listened to people about not marrying the kind of spouse they wanted; about the attributes they want in their man and woman and what they get; and the phrase‘ when the desirable is not available, the available becomes desirable’. And of course I have my own fantasy man too. So, I wondered a lot about falling in love with what you get and then your fantasy showing up. And since you’ve always loved your fantasy, how will the two loves weigh? Who will win – the one you’ve always loved that came late or the one you fell in love with while waiting for the one you’ve always loved? Then I thought putting this in a story, would make a gripping, interesting, and emotion – filled novel, hence Diane’s Fantasy.”

Emerald’s work has soared in popularity in recent years, perhaps partly inspired by the net series she does. She is the first person to start online weekly book series just like TV series but in a read which she calls ‘TV series in a read’ Bluegre Scripts. Diane’s Fantasy was the first series she aired but she was smart enough to air it for just few weeks in order not to give it all out probably because she knew she was going to make it into a novel in the future which is now; followed by Unfaithful and then Untamed which was written by Steven Jerral Harris, an American artist. Emerald Lordsfame’s blog does not only air her scripts but other novelists’ works too, in order to help bring them and their works into limelight. Originally seen as an enthusiastic actor and writer, Emerald Lordsfame’s stories now grip everyone to their seats.
In fact, the ongoing debate has not discouraged the enthusiasm of art critics and collectors alike who have reportedly been downloading and ordering copies of the novel since its release. The book is launching in March 2019.
Diane’s Fantasy provides a new perspective on the deep force behind romance, love and fantasy and brings the story to a shocking and unexpected conclusion.

If you would like to obtain a copy of Diane’s Fantasy, please visit Or contact: Emerald B. Lordsfame on InstagramTwitterFaceBookEmail Tel:+2348104103838, Bluegrescripts FaceBook Page &

Diane’s Fantasy by Emerald Lordsfame is published by & in January 2019 in pdf, txt, ePub, Kindle, Mobipocket and a variety of formats compatible with Kindle, Sony, iPad and other readers.

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