Digital marketing involves pushing the sales and awareness of goods and services online using technologies on the internet through mobile phone Apps, display advertising, online ads, emails, social media, blogs, affiliate marketing, and others. What differentiates digital marketing from online marketing is the extension of non-Internet channels. It involves all efforts being made to use electronic devices and digital channels such as social media, search engines, email, and other websites to connect customers, both current and prospective, to your product or service.
Digital marketing is the in-thing now. We cannot yet displace the place of traditional marketing (phone communication, print ads) in sales and business development, but digital marketing is fast becoming the main base to reach more people with the products or services you have to offer and not having to spend so much money like before. Not only that, with digital marketing, you have more control of your audience analysis and by using analytical tools, you can monitor and strategize practically while also measuring almost accurately the success rate achieved.
There are several examples of digital marketing tools and tactics. They include Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Affiliate Marketing, Native Advertising, Market Automation, Email Marketing, Online PR, Inbound Marketing, etc. As a business owner, CEO Aims Digital Network, the Olaotan Richard advises that you maximize these tools because they will help place your business strategically in the digital world, and automatically bring you closer to your clients across the diaspora. With traditional marketing, you really cannot reach a far-reaching audience. Still, with digital marketing, you can connect to, and deliver goods and certain services even without having to meet your clients face to face.
What is PR?
Public Relations, also known as PR, is simply a deliberate practice by a business organization to manage information spread between the organization and the public. Organizations can use public relations to strategically place themselves in positive light in the mind of their customers, both directly and indirectly. Indirectly, an organization can use topics of public interest and news items that do not require direct payment to gain exposure to their audience.
As an organization, gaining a positive reputation is a priority. Gaining understanding and support from the public and influencing opinions regarding your organization is key to establishing the right brand, says Olaotan Richard. It involves using all forms of media and communication to build, maintain and manage the reputation of your organization. “Establishing a relationship is key to any personal or business growth, and PR builds that for you, the best SEO company in Africa knows that,” says Olaotan Richard. To increase sales and customers, every organization needs efficient and effective PR strategies. Various PR activities can position an organization in the limelight. They include working with the press in your environment, speaking at conferences, seeking industry awards, communicating with employees, frequently sending out press releases, and many more. All you need to do is analyze your organization so you can determine which PR strategy is ideal for you, and will be most effective for what you seek.