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The Surest Way To Blow As An Upcoming Artist Is To Build An Organic Fan Base


The upcoming phase of an artist’s life is usually full of turmoil. There’s so much struggle in the come up that some give up their passion and opt for other things. The pressure is sometimes a little too difficult to handle. In a country where the structure of the music industry is shaky and there is no avenue of support for upcoming artists, the zeal to pursue music dwindles along the line if one doesn’t have the fortitude.



Resources are limited or unavailable especially when your parents/guardians are against your dreams of being a musician. There is a growing number of folks who are looking to become the next superstar yet many are failing to make an impression.

Doing music as a craft can be quite challenging. The way out of the struggle most times is getting offers from record labels. Other times, an artist could have a hit song and begin to work his or her way from there; gathering a team of professionals who have a deep knowledge of the music business. There is no pre-existing template that upcoming acts can make use of to get an idea on how to approach music as a career. Asides Mr. Eazi who is currently running a master class for a select few, there is no successful Nigerian artist who has any interest in helping upcoming or emerging acts.

Some upcoming artists get funding or financial support from investors or people who are willing to sign them officially. They are able to invest heavily in their craft and market themselves aggressively on a large scale. Unfortunately, only a minority of these acts get to enjoy such grace. Many others have to break their backs before they can even get to record a proper song. They use the little resources they have to push out the material just to get some buzz.

For upcoming acts who have no backup or financial support, there is an alternative that seems to be working just as well (if not better) as getting funding or being signed to a record label. It has proven to be effective so far. Not only in the Nigerian music industry, but in the music industry in other countries.

The most important thing in an artist’s life is his or her fan base. These are the people who show their support and love for the artist at any given time. They introduce their friends and loved ones to their favorite artist’s music and rally behind anything he or she puts out. Basically, they are the backbone of an artist. Without a solid fan base, your career is not sustainable. You are doomed to fail even before you start.


Artists boost their credibility by gathering a following at the fledgling part of their career. When an artist sets out into the field of music, he or she must consciously build a fan base. A solid fan base is the greatest asset an artist can have in the music industry. It has been apparent in the careers of several prominent acts (locally and internationally). Through thick and thin, supporters are forever there.

With the escalation of social media and digital platforms, it has become less difficult to reach out to people. An artist can, with the use of social media, build an organic fan base. As long as there is consistency in the release of new music, communication with your audience, keeping a respectable image, your fan base is going to continue to grow and expand. It is a gradual process, but it is extremely efficient. It would benefit upcoming artists to pay maximum attention to the necessity of building an organic fan base. There are strategies that can be employed by artists to build a loyal following.


Recently, we have seen artists who have amassed a devoted fan base. By dropping new music on Soundcloud, uploading skits on Twitter and Instagram, posting videos on YouTube, these artists have steadily built a following for themselves till they walked into the limelight. Acts such as Sammy Oma, Sultan, SirDave, Yubase and many others have done it. Other upcoming acts can learn from this and begin to do the same.

Written By: Basebaba

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Entertainment Gists

Meet Golden World Records Artist Khidian






Recently we interview the p money led golden world records act Khidian and here is a thing we need to know bout him.

1. Can we meet you?

Yes, I am Khidian.. Currently an upcoming artist but I see my self soon to be the rave of the moment to burst your speakers.

2. How long have you been doing music?

Well, I have had this hunger and passion for music since I was 9, but I officially started late 2017 when I dropped my first official track ” Rich White Guy” under P MONEY Golden world Records

3. Is there any song out yet?

Yessss, I have 4 tracks already to my name but the movement is currently on “Obiageli” and it’s good positive results are coming to the table.

4. Why did you choose music over other entertaining career?

I choose Music because like I said I have had this hunger and passion for music, that’s where my talent lies in so I had to do it officially because it’s what makes me happy!

5. How long have you been in the music game?

Yeah like I said before I started officially late 2017 when I dropped my first official track ” Rich White Guy” so it’s already 2 years.

6. What’s your greatest challenge as an artist?

My greatest challenge would be not making fame get over me, I really love relating with people, meeting with new faces and getting acquainted but most artists once they have gotten to limelight they will then see others like something I can’t explain because I personally I have been humilated severally by few artists whose names I won’t mention here just because I requested for a picture to prove to friends that I actually saw them, hahahaha, it’s just a crazy world and life on the Fame game so I just hope to still be my real self and let people talk good about me as a person not just talking about my songs..

7. Apart from music what else do you do (optional)?

Nothing at all for now, all my focus right now is fully on music, going to the studio frequently and countless times spend most time writing songs, always busy on the music business so I don’t want to get myself involved on any other thing at all to avoid distractions on my music Job, so just music for now apart from I am currently enrolled in the university as a full time student of Lagos State University.

8. Which celebrity are you looking up too?

very good question haha, I am currently looking up to Wizkid and Davido, these 2 are my mentors, I am not the type that will say this one is better than this one bla bla bla, they are both doing well and I get a lot of inspirations from them both and really looking and striving hard to be on their level Grace because they are just blessed.

9. Musically, where do you see yourself in the next 3years?

Well, actually I see my self been a on time next rated artist by God’s grace, so in 3 years I see myself achieving a lot and my name will be the talk of town even an infant will nod in agreement when they mention ” Khidian”

10. how do you balance music and your relationship (optional)?

I have said this before, I am doing music alone for now, I do not need any distraction, I am not in a relationship maybe later on when need be, but for now I am married to the melody of Music and I am in a relationship with my sounds.

11. Are you signed under any record label?

Yes I am currently signed to Golden World Records with P Money the C.E.O, actually he is my brother but he signed me into his label for the music business, but I am the only signed artist there for now.

12. What message do you have for fast rising artist out there?

Consistency, do not relent unless you’re doing music for fun, but if it’s not for fun then make it a priority, let it be part of you…

Impose all of your energies and abilities on your songs so people can happily dance to your tune and feel happy whenever your name is mentioned, with that you’ve achieved greatness, and most importantly “Pray” put God first on your music career and put in your efforts, so hard work plus prayer equals excellency.

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Entertainment Gists

”I Cannot Come And Kill Myself” Etinosa Says As She Shares New Photo After Her Instagram Nude Scandal With Mc Galaxy



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Over the weekend, Etinosa made news after she stripped naked on singer, Mc Galaxy’s Instagram live.

In this post she shared on her IG page this afternoon, Etinosa says she will not bow her head in shame the way people expect her to. She noted that she will use her life to teach women to learn from their mistakes, stressing that she cannot come and kill herself. Read her post below


Holding Your Head Up High and Standing Tall Through Your Mess
A lot of people were shocked I was already a cover girl to a magazine granting interviews and hosting shows outside Lagos- Back to work. They did not expect me to rise and shine. At least not so soon they said. They would feel better if I hide my head in shame, lay low and disappear for the rest of my life. However, I will be a bigger disappointment to the girls who look up to me if I do not show them how they could also rise above their mistakes:

– Own your mess up
– Do not let some of the greatest weapons of failure- shame and fear keep you down… And then depression sets in… Low self-esteem and the feeling you will never be anything great comes in.
-Don’t listen to that voice in your head or that acclaimed adviser Nowamagbe who constantly drums it into your ear that you have messed up and it’s the end of the road. Those people who take joy in analysing your mess up and how it will affect you rather than discussing way forward or just minding their own business all together. Cut them off. -The proof of a strong man is not the absence of wounds but exactly how he heals and rises for the next battle. Se ogun laye ni? Yes! Ogun l’awa!! And The absence of wounds only show a child who has never been in battle

-As casual as this sounds “I cannot come and kill myself” it is one of the strongest tools of motivation against suicide and other regret related reactions. -Even a righteous man shall fall several times and rise up again. So don’t beat yourself up

From recent events, I have come to realise a lot of people look up to me. Wow. Also, a lot of people dealing with shame and rejection from family and friends as well. A lot of people who have been tagged useless and worthless. Also the black sheep of families. At first I said please I’m human go and look up to Jesus Christ but then again God uses humans. As a role model I have shown you how to fall. Now, permit me to show you how to rise again like an eagle, like the Queen you are, like the Luxurious BOSS that I am. Watch this space [Next post-medium announcement – big announcement coming after the medium one lol] #ThankYouNigeria#MummyGO

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Entertainment Gists

Justin Bieber And Hailey Baldwin ‘Postpone Their Wedding For A Fourth Time’



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Celebrity couple, Justin Bieber and Hailey Baldwin have reportedly postponed their wedding for the fourth time.

The singer, 25, and model, 22, who legally married in a New York courthouse in September, are said to have put their plans on ‘indefinite hold to focus on Justin’.

A source told People: ‘They will still have a wedding eventually, but this is not their focus right now.

‘They haven’t sent out any new save the dates. They will wait until Justin feels better and is excited about planning their wedding again.’

This comes after Justin recently revealed that he has been ‘struggling a lot’ in a candid Instagram post on Saturday.



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